1. Over-fertilizing - the most common cause of leaf cupping aka leaf margin rolling, leaf margin burn, and leaf tip curl/burn is the overzealous use of too much plant food in relationship to factors such as plant vigor and rate of growth. The first unit of a plant to show moisture stress is the leaf at its margins andr tips, reflected by margin rolling (cupping) or burning. A hard, crispy feel to the leaf frequently occurs as well, as opposed to a soft and cool feel of a happy leaf. When you have a high concentration of salts in solution (or in the root medium) compared to lower salinity levels found in the plant’s tissue, water is actually drawn out of the plant across the root gradient in order to fix the ppm imbalance. IOW, this is a natural, osmotic response that serves to equalize salinity levels on both sides of the root’s epidermal gradient. Back off on the amount andr frequency of plant food. Too much plant food can also burn the roots, especially the sensitive root tips, which then creates another set of problems. Note for the bio folks - as soil dries, the concentration of the remaining salts rises further exacerbating the problem.
2. High Heat - the plant is losing water via it’s leaves faster than what can be replaced by the root system. The leaf responds by leaf margin cupping or rolling (up or down) in order to conserve moisture. A good example is reflected by the appearance of broad-bladed turf grass on a hot summer day, high noon, with low soil moisture levels - the leaf blade will roll in and the grass will take on a dull, greyish-green appearance. Upon sunrise when moisture levels have returned to normal, the leaf blade will be flat. Lower the heat and concentrate on developing a large, robust root system by practicing sound plant culture. An efficient and effective root system will go a long way to prevent heat induced leaf dessication and leaf margin curling. One short episode of high heat is enough to permanently disable or destroy leaf tissue and cause a general decline in the leaves affected, which often occurs to leaves found at the top of the plant located near HID lamps. The damaged leaf (usually) does not fully recover, no matter what you do. Bummer in the summer. One can only look to new growth for indications that the problem has been corrected.
3. High Light - yes, it’s true, you can give our faves too much light. Cannabis does not receive full sun from sunrise to sunset in its natural state. It is shaded or given reduced light levels because of adjacent plant material, cloudy conditions, rain, dust, twilight periods of early morning and late afternoon, and light intensity changes caused by a change in the seasons. Too much light mainly serves to bleach out and destroy chlorophyll as opposed to causing leaf cupping, but it often goes hand-in-hand with high heat for indoor growers. Again, back off on the light and concentrate on developing/maintaining an efficient and robust root system.
4. Overwatering - this practice only serves to weaken the root system by depriving the roots of proper gas exchange. IOW, the roots are not getting enough oxygen which creates an anerobic condition causing root decline and root rot with the end result showing up as leaf stress, stunted growth, and in severe cases, death. Alot of times folks think the plant is not getting enough plant food (which it can't under such adverse conditions), they add more nutes for a "curative", and just add insult to injury.
5. Underwatering - not only is the plant now stressed due to a low supply of adequate moisture, but carbohydrate production has been greatly compromised (screwed up). Step up the watering frequency, and if need be, organic growers may need to water from the bottom up until moisture levels reach a norm throughout the medium. If the pot feels light to the lift - it’s time to water. Don’t wait until the soil pulls away from the sides of the pot or leaves droop before you water. And of course, leach once in a while to get rid of excess salts.