burnin1
Well-Known Member
From huffingtonpost,com
'Stoner Sloth' Campaign Is Peak Anti-Marijuana Absurdity
Is this even for real?
12/18/2015 12:19 pm ET
[ame]http://www.youtube.com/watch?v=7rHm8GbTHyE[/ame]
This is either the worst anti-drug campaign weve seen, or the very best.
Stoner Sloth is a series of videos purportedly meant to illustrate the horrors of marijuana to impressionable teens. The videos star people in large sloth costumes struggling through various life events due to how high they are. At the end of each ad -- after the featured sloth has had trouble in class or embarrassed itself at dinner -- the tagline Youre Worse On Weed is plastered across the screen.
The whole thing is the work of Australias New South Wales Department of Premier and Cabinet, Australian media outlet The New Matilda reports. (The New Matilda does publish some satire, but this story was not marked with a "satire" tag.)
"The "stoner sloth"public awareness campaign has been designed to encourage positive behaviours in young people before bad habits start, and motivate discontinued use of cannabis before they become dependent," a Department of Premier and Cabinet spokesperson told The Huffington Post in a statement. The campaign is designed to appeal to, and be shareable among, teenagers, who are some of the most vulnerable to cannabis use. We know that younger audiences respond more to campaigns highlighting the short-term consequences of their actions.
http://www.huffingtonpost.com/entry...567424d6e4b06fa6887d0234?utm_hp_ref=marijuana
'Stoner Sloth' Campaign Is Peak Anti-Marijuana Absurdity
Is this even for real?
12/18/2015 12:19 pm ET
[ame]http://www.youtube.com/watch?v=7rHm8GbTHyE[/ame]
This is either the worst anti-drug campaign weve seen, or the very best.
Stoner Sloth is a series of videos purportedly meant to illustrate the horrors of marijuana to impressionable teens. The videos star people in large sloth costumes struggling through various life events due to how high they are. At the end of each ad -- after the featured sloth has had trouble in class or embarrassed itself at dinner -- the tagline Youre Worse On Weed is plastered across the screen.
The whole thing is the work of Australias New South Wales Department of Premier and Cabinet, Australian media outlet The New Matilda reports. (The New Matilda does publish some satire, but this story was not marked with a "satire" tag.)
"The "stoner sloth"public awareness campaign has been designed to encourage positive behaviours in young people before bad habits start, and motivate discontinued use of cannabis before they become dependent," a Department of Premier and Cabinet spokesperson told The Huffington Post in a statement. The campaign is designed to appeal to, and be shareable among, teenagers, who are some of the most vulnerable to cannabis use. We know that younger audiences respond more to campaigns highlighting the short-term consequences of their actions.
http://www.huffingtonpost.com/entry...567424d6e4b06fa6887d0234?utm_hp_ref=marijuana
